About Beauty Transformation: From Sweet to Sex Kitten

About Beauty Transformation: From Sweet to Sex Kitten

Platinum blond Jean Harlow had been the very first girl to get the artillery-derived epithet whenever she blew audiences away into the 1933 film Bombshell, while the signifiers for drop-dead intercourse appeal have actually changed little ever since then. From Rita Hayworth’s famous hair-flip in Gilda to just about any one of Scarlett Johansson’s cleavage-costarring red-carpet trots, the bombshell elements are unmistakable: tousled mane, smoldering eyes, pillowy lips, and “try me personally in the event that you dare” mindset. Forget microminis and body shimmer: this will be sexiness with mystique, plus it has a kind that is grown-up of to pull it well.

“Real glamour is timeless,” says Guess cofounder Paul Marciano, a person that knows a thing or two concerning the topic, having handpicked famous brands Claudia Schiffer, Carla Bruni, and Anna Nicole Smith to star within the brand name’s advertising campaigns through the years. Certainly, the “Guess girl” is now an icon that is instantly recognizable Whether she actually is flirting having a cowboy or cavorting in Capri, her image taps into both retro European film-star attraction and sun-dappled Old Hollywood optimism. Marciano and I also are sitting in a blossom-filled yard in Florence, Italy, where he’s introducing the appropriately known as brand new Guess perfume, Seductive—a scent that opens with all the “false purity” of pear and jasmine before it gets into for the kill, like a vintage femme fatale, with orris and cedarwood.